Website Tips for the Web Savy
The Bigger Picture
Now that you've spent considerable time preparing your email campaign, what about adding those important links back to your website? Questions to consider include:
- Does my website give accurate and meaningful information on my products/services?
- Is my website easy to use?
- Do I get emails from my website? This is a good indicator that your users are engaged and want to communicate to you.
- Does my website look dated (is it more than 2 years since it was designed)? Your visitors will eventually become intolerant of the same old, same old. You've invested in your email campaign but your website is a crucial component of online marketing. If your website is up to date and easy to navigate, you increase the chances of turning a prospect into a customer, ONLINE.
These helpful website tips can get you started. Contact Us if you'd like a free evaluation of your website and a follow up consultation.